Customize your automated message

You love PhantomBuster because automating your online outreach and data scraping needs makes your life so much easier, right? But how can you make that outreach look personalized and less like a Phantom (aka bot)? Use a placeholder tag!

If you use Phantoms like the LinkedIn Network Booster, LinkedIn Message Sender, Grow Your LinkedIn Network Workflow, as well as several other Phantoms, you've probably noticed the ability to send automated messages. 


To create personalized messages for each recipient, we recommend using placeholder tags.

What's a placeholder tag?

A placeholder tag creates a space for Phantoms to insert data from either its input or output spreadsheet as a part of the message. That data goes between two "tags," which are the # symbol. 

Any field you can see in the "We will output..." section of each Phantom's documentation can be used as a placeholder tag. To find that documentation, head to the Phantom Store and click on the Phantom you need:


Once on the Phantom's Overview page, you'll notice the section "We will output..." that you can click to enlarge and read all of the options.


The Phantom scrapes this data from each profile and informs the Phantom how to personalize that profile's message. A common example is #firstName#. If you use that placeholder tag in your message, the Phantom will use the first name it scrapes from the page within the message that profile receives.

Create a custom tag

If you would like to use a custom tag, you can create a column in your input spreadsheet with a heading in row 1 and customizable words or phrases in rows corresponding to the correct profiles. You should then use the column heading between #s in your message.

For example, if your column heading was "City" you should write it in your message as "#City#".


If the same column name is found in both your input and output spreadsheet (the data that the Phantom scrapes), the input spreadsheet will take priority over the output.

Don't forget that placeholder tags are cAsE sEnSiTiVe!

This means the Phantom takes into account whether each letter is capitalized or not. If your input spreadsheet has an upper case "C" for "City" as the column header, you must indicate that in the placeholder tag. If you use a lower case "c" instead, the Phantom will not use the placeholder tag.

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