Turn your LinkedIn ad engagement into qualified leads

You’re already getting attention on LinkedIn Ads : people are liking, commenting, and even sharing your content. That’s a great sign of interest.

But here’s the real question:
How do you turn that engagement into real, qualified conversations that lead to pipeline?

In this article, I’ll show you exactly how to transform ad engagement into sales-ready leads using PhantomBuster.

Step 1: Extract engagers from your ads

Start by selecting a LinkedIn ad post. It can be one of yours or even a competitor’s ad.

1. On LinkedIn, click on the three dots of the post and select “Copy link to post.”
2. In PhantomBuster, open the LinkedIn Post Likers Export Phantom.
3. Paste the post link, save, and launch the Phantom.

This will extract everyone who liked the ad.

To go further, repeat the process using the LinkedIn Post Commenters Export to get people who commented.

Now you have a combined list of warm, high-intent leads who already engaged with the content.

Step 2: Combine and organize your leads

Once both Phantoms finish running:

• Go to your LinkedIn Leads Database.
• Filter by Processed by Phantom → select both your Post Likers and Post Commenters.
• Save this filter as a new list, e.g. “LinkedIn Ads Engagers.”

You now have a consolidated list of people who’ve interacted with your or your competitors’ ads : your warm audience.

Step 3: Enrich and qualify your leads

Before reaching out, enrich your data to better personalize your messaging.

1. Use the LinkedIn Profile Scraper on your new list (“LinkedIn Ads Engagers”).
2. Enable Email Discovery to find verified professional emails.
3. Activate Company Enrichment to gather company details (size, industry, website, etc.).

When the Phantom finishes, you’ll have detailed profiles — including emails, roles, and company data — ready for personalized outreach.

Step 4: Launch an outreach sequence

Now it’s time to connect with your ad engagers.

In PhantomBuster:

1. Open LinkedIn Outreach Sequence (Connect and Send Follow-up Messages).
2. Select your enriched list as input.
3. Send connection requests (optionally add a short note).
4. Schedule 1–2 automated follow-ups, for example:
   • Day 1 after acceptance:
     “Hi {{firstName}}, I saw your interaction on a LinkedIn ad about sales. Curious if you’ve explored tools like PhantomBuster before?”
   • Day 7:
     “Hey {{firstName}}, just following up. Happy to share some insights on automating LinkedIn workflows if you’re interested.”

You can also track progress in real time under the Leads and Reports tabs — see who accepted, who replied, and which messages performed best.

Why this playbook works

This workflow turns ad visibility into pipeline opportunities.

• Warm leads: You’re targeting people who already showed interest.
• Automation-powered: Every step (extraction, enrichment, and outreach) runs automatically.
• Higher ROI: Every euro you spend on ads now drives measurable conversions.

Instead of letting your ad engagement disappear into thin air, you’re building conversations with people who’ve already raised their hands.

Pro tip:

You can apply this same workflow to your competitors’ ads turning their marketing spend into your next customer list. 😉

Ready to turn engagement into opportunities?
👉 Try the LinkedIn Ad Engagement Playbook now on PhantomBuster.

Article and video produced by Nathan Guillaumin.