Reach out to recently promoted Decision-Makers right when it matters

When someone steps into a new role, something powerful happens.

They’re eager to make an impact, prove themselves, and bring in fresh ideas.
That’s exactly when they’re most open to discovering new solutions like yours.

According to LinkedIn data, 93% of B2B teams report higher conversion rates when they act on intent signals such as job changes.
In short: timing is everything.

This Playbook shows you how to spot those recently promoted ICPs and reach out to them automatically at just the right moment using LinkedIn Sales Navigator + PhantomBuster.

Step 1: Filter for Recently Promoted ICPs in Sales Navigator

Start by opening your Sales Navigator account and creating a new search for your ideal audience.

Example:

• Title: Sales Manager
• Location: Boston, United States

Now, here’s the magic part - use the dynamic filter:
👉 Spotlight → Changed jobs in the last 90 days

This automatically finds professionals who’ve recently been promoted or switched companies.
It’s a real-time signal that updates as new people fit the criteria.

Once your search is ready, simply copy the search URL.

Step 2: Automate Connection & Messaging

Next, we’ll set up an automated flow in PhantomBuster to connect and start conversations with these leads.

In PhantomBuster:

1. Go to Solutions → Sales Navigator.
2. Choose the “Connect with profiles from a Sales Navigator search” flow.
3. Paste your Sales Navigator search URL as the input.

Now, craft your messages:

• Connection Request Message:

  “Hi {{firstName}}, happy to connect with Sales Managers like yourself!”

• First Follow-Up Message (1 day after acceptance):

  “Hi {{firstName}}, congrats on the new role! Out of curiosity, have you already tried using PhantomBuster to generate more leads?”

You can also schedule additional follow-ups later in the flow if needed.

Once done, click Save and Activate your flow.

Step 3: Track Your Outreach and Performance

Once your flow is live, PhantomBuster will automatically connect with and message new profiles that meet your dynamic filter.

Because your Sales Navigator search updates continuously, your outreach never stops.

You can track:

• The status of each lead (invited, accepted, messaged, replied).
• Your overall performance metrics (invitations sent, acceptance rate, reply rate).

Every day, new people promoted into your target roles will enter your flow — and your outreach keeps running automatically.

Why This Playbook Works

• Perfect timing: You reach leads when they’re in a decision-making mindset.
• Dynamic automation: Your audience refreshes automatically as new promotions happen.
• High conversion rates: You act on the strongest B2B intent signal: career change.

This workflow turns timing into your biggest sales advantage.
You’re no longer reaching out randomly. You’re catching decision-makers exactly when they’re open to new opportunities.

Your Automated Workflow Recap

1️⃣ Filter ICPs who changed jobs in the last 90 days
2️⃣ Connect and send personalized messages automatically
3️⃣ Keep your outreach running daily with dynamic updates

🔥 Pro Tip: Combine this Playbook with the Social Warming workflow to interact with your new prospects before messaging them.
This builds instant familiarity and boosts your acceptance and reply rates even more.

Ready to get started?
👉 Try the Recently Promoted ICP Playbook now on PhantomBuster and start connecting at the perfect moment.

Article written and playbook recorded by Nathan Guillaumin.