Webinar recap: The Most Underrated Lead Generation Hack powered by PhantomBuster and BetterContact

Thanks to everyone who joined Brian and Roman 👋

We teamed up with BetterContact to walk through a simple, signal-based lead generation workflow, and to officially launch the PhantomBuster x BetterContact partnership. 

Key takeaways

Stop targeting people by who they are, target them by what they're doing right now 
The shift from static lists to trigger-based outreach is what makes this workflow work. If someone just engaged with a relevant topic on LinkedIn, they're far more likely to respond. Spray-and-pray is getting harder, AI-generated emails at mass scale mean inboxes are noisier than ever. The teams that cut through are the ones reaching out with a genuine reason.

Use the "Engage with likers and commenters" workflow in PhantomBuster 
Pick keywords related to your offer, and PhantomBuster will monitor LinkedIn for new posts matching those keywords, then extract the people engaging with them. Roman found that likers converted better than commenters, so focus there first.

Filter early to cut the noise 
Use job title, location, and industry filters inside the workflow to only surface the leads that actually match your ICP. Otherwise you'll drown in irrelevant profiles. Keep daily connection request limits conservative - 15 to 20 per day to protect your account.

Add a lead magnet to qualify intent further 
After someone accepts your connection request, send them a lead magnet. Tools like Beacon (or even something built quickly with Claude) let you track who opened it, how long they spent on it, and which sections they read. Roman set up Slack notifications so he could see engagement in real time: when someone spends five minutes on your content, that's the moment to follow up, not tomorrow.

Enrich and reach out while intent is at its peak 
Once someone engages with your lead magnet, use BetterContact to pull their phone number or verified email and follow up fast. Roman called this a “warm call” - not cold, because they've already engaged with your content and have you in mind.

Q&A themes

LinkedIn vs. email: which channel should I use? 
Brian's take: keep them separate. LinkedIn is better for personal, signal-based engagement with lower volume. Email gives you scale. Don't try to run both in a single sequence, it creates bottlenecks. Both agreed: the channel matters less than the approach. Value first, every time. It compounds.

How does BetterContact compare to single providers like ZoomInfo? 
Single providers rely on one database that can go stale. BetterContact aggregates multiple sources with real-time verification. If you can't find it there, you probably won't find it anywhere.

Does BetterContact work well in emerging markets like Africa? 
Coverage varies by region and industry, but because it aggregates the whole market, it gives you the best available coverage. Roman's advice: sign up for the free trial and test with your own list.

▶️ Watch the full replay: 
Replay link

💬 Let's discuss 
Are you currently using trigger-based signals (post engagement, job changes, etc.) in your outreach, or still mostly working from static lists? What's holding you back from making the switch?